Showing posts with label Acura アキュラ. Show all posts
Showing posts with label Acura アキュラ. Show all posts

Saturday, May 24, 2014

Acura's styling not American's cup of tea...

It seems that Acura's controversial design language hasn't brought the desired results. 2010 has been a relatively good year for Acura as sales have increased by 24% compared to 2009, but bare in mind that 2009 was a bad year anyway. J.D. Power reports that Acura's exterior styling is the number one reason new car shoppers are rejecting the marque, followed closely by the interior styling.

[Source: Autoblog]

Tuesday, March 25, 2014

Acura debuts NSX concept at Detroit!

The NSX Concept gives an indication of how the next-gen NSX will look like. The concept is equipped with Honda's new Sport Hybrid SH-AWD system. Utilizing a unique 2 Electric Motor Drive Unit with a Bilateral Torque Adjustable Control System, the all-new hybrid all-wheel-drive system can instantly generate negative or positive torque to the front wheels during cornering.

“This Sport Hybrid SH-AWD system will make NSX the ultimate expression of Acura’s idea to create synergy between man and machine,” said Takanobu Ito, president and CEO of Honda Motor Co., Ltd. “The NSX will make the driver one with the car to enhance dynamic driving abilities without getting in the way.” 

“Like the first NSX, we will again express high performance through engineering efficiency,” added Ito, who led the development of Acura’s first NSX supercar. “In this new era, even as we focus on the fun to drive spirit of the NSX, I think a supercar must respond positively to environmental responsibilities.” 

Video: New and old Acura NSX get together in GT5